Workmint is a market place and a tool for staffing and recruitment companies. Candidates can upload their CV into the Workmint database and make it accessible for a wide range of recruiters and staffing companies. Recruitment, staffing, search and headhunting firms can collaborate with Workmint and forward adequate candidates from their CV databases to other recruiters, and thereby help them to fill their positions as well.

On March 16th 2011 Dagens Nyheter (DN), Swedens morning newspaper with the largest circulation in the country, published an article on personality tests and how they can increase a candidate’s self -awareness if the candidate gets the chance to see the results.

All readers were invited to log onto www.minpersonlighet.se (“my personality”) and take cut-e’s personality questionnaire shapes for free. All 50 000 registered members in Workmint’s CV database could take the questionnaire directly with their login data to the workmint database. Candidates received their individual feedbacks as easily comprehendible pdf reports via email, and all candidates with a CV on Workmint could decide whether they wanted to attach their reports to their uploaded CV.

“The idea of the free test is that people will learn more about themselves”, stresses Workmint’s CEO Boontariga Pipatanangura. And she goes on: “They are better prepared for the recruitment. We want to increase the candidate's insight into the actual testing procedure, in this way they can find out what recruiters are testing, and why. These days many candidates feel treated unfair. Not all companies who offer or use online assessment tools are reputable. Sometimes candidates don’t get any feedback on their results. Or the tests themselves are unsound with questions about everything from zodiac signs to favorite animals.”

Only a month after the article was published more than 4 000  candidates had completed the questionnaire and received their results.

“I got a broader picture of my personality, and how I act in various work situations”, says 27-year-old economist Henrik Boström, after having completed the online test. “I also learned some things I can improve.”

Mattias Elg, Managing Director of cut-e Sweden, explains the idea behind this co-operation: “We try to build a new Swedish ‘assessment paradigm’ in this project. We still have an assessment tradition in Sweden where people and candidates are almost scared of taking tests, because they see it as a review by the test provider with the purpose of ‘finding all the bad and ugly sides’, in other words mostly risk assessments. We now would like to turn the view into seeing tests as something the candidates could use to show their future employers their strengths, their best competency areas, and their potential.”

Candidates with a profile on Workmint’s platform now have the possibility to attach the shapes personality profile to their CV and make it available to potential employers.